Launch Date: September 1, 1997 (UK/Europe, programming block) September 1, 2002 (UK/Europe, TV channel) Eras: Untitled Era #1 (1997-2000) Untitled Era #2 (2000-2002) Untitled Era #3 (2002-2006) Untitled Era #4 (2006-2009) Paper/Pop-Up (2009-2014) Untitled Era #5 (2014-2017) Smart Place To Play (2017-2018) Smart Place To Play 2.0 (2018-2022) Untitled Era #9 (2022-present)
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