In 1973, the Independent Broadcasting Authority (IBA) announced proposals to transfer broadcasts from the Belmont transmitter - which covered East Yorkshire and Lincolnshire, as well as parts of Norfolk and Nottinghamshire - from Anglia Television to Yorkshire Television. Viewers in Lincolnshire protested this move, being used to having Anglia as their local ITV station, but viewers in East Yorkshire wanted to be part of Yorkshire TV. To sort this debate, the IBA created a temporary stop-gap service for the Belmont transmitter on June 1st 1973, just as its predecessor the ITA had done inbetween the handover from TWW to HTV. This new service carried regional programmes from both Yorkshire and Anglia, but used neither name onscreen - instead going by the long-winded moniker of "Independent Television Service for East Yorkshire and Lincolnshire". This ident, which reused the music of the previous emergency service, lasted until the handover to Yorkshire the following year.
ronmckong for the old TV effect