Wow. Much cloud. Very wow. This is a bug with the editor. To get more than 10 cloud variables, press the "Make a Variable" button as many times as you want (more than 10), but don't name them yet. Then, name each one, making sure to set them all as cloud variables. When this is done, you should have more than 10 cloud variables! NOTE: Once you create them, you can't make any more.
12 working cloud vars, more are possible. Don't believe me? Check the cloud history. Or, check inside the project. There is a script that will attempt to set all of the variables to "s". Instead, it sets them to 0, as you can only store numbers inside cloud variables.