Click on the shops to open the building menu. While in the building menu, select what kind of shop you wish to build there. Shops generate money, use that money to get more shops, more rooms, and more money. There isn't really a goal, other than max out the money counter and build 10 Jewelery Shops.
This was originally going to be a city tycoon, but it had too much timers so I decided to scrap the idea because the game would lag. Then I Thought, maybe I'll make a side scrolling city tycoon? Then it hit me. Maybe I'll make a mall tycoon out of it. I tried to make it as high quality as possible. I will eventually add some more sound effects other than music.