The ident for Carlton Screen Advertising was usually the first clip to play in a cinema, and consisted of the trademark Carlton star as a brand being put into flames for a few moments, before being removed and thrusted at the screen. Unlike Carlton's TV idents at the time, this was often considered frightening due to its loud, powerful sounds and visuals of flames. The closing ident at the end of the advertising reel would simply display the Carlton star with its flames fizzling out into smoke.
Wide eye media I made the audio loud so it feels like you are at the cinema, best played on surround sound
