Click & Watch
Nicknames: "S from Heaven", "The CGI Spiral S from Heaven", "The S Returns" Logo: On a black background, a flash of light with a lens flare forms a light blue sphere. A series of tops (similar to the 1973 ITC Entertainment logo) spin around it and form the two lines of the "S" (the same as the 1965 Screen Gems Television logo, only the "S" is also in a sky blue color). Under the "S", the text "SCREEN GEMS" flips into place and flashes, and underneath that, the Sony byline fades in. The entire animation also has light trail and distortion effects. Bylines: June 4-July 9, 1999: Bylineless (This was used on their independent films.) April 5, 2000-October 18, 2013: "A SONY PICTURES ENTERTAINMENT COMPANY" (This was used on the majority of their films.) July 2-September 12, 2014: "a Sony Company" Variants: In 2004, there is a registered trademark symbol that appears next to the name. There's a red version of the logo used on some films, mostly horror movies such as Untraceable, Lakeview Terrace, and Vacancy. On some early films released by the company, the "S" is bigger than usual. On Deliver Us from Evil and No Good Deed, the 2014 Sony Pictures Entertainment logo transitions to this logo. Closing: Similar to the 1993 Columbia Pictures and TriStar Pictures logos, the print "Spiral S" is on the right with "SCREEN GEMS" stacked on top of one another on the left and the byline "A Sony Pictures Entertainment Company". FX/SFX: The light and the spinning tops. The stunning CGI animation of the logo has made this a favorite of logo fans who have seen it. Music/Sounds: It starts out with a rising orchestra, then to an extremely majestic and inspirational five-note tune with a choir singing along coinciding with the animation and the forming of the words "SCREEN GEMS". In other cases, it uses the opening theme or it's silent. Availability: No longer current, but still very common. Seen on many genre and mid-budget films produced and distributed by the studio. Scare Factor: Depends on the version: None for the normal version. Compared to the television version, the "S" has truly mellowed with age. Medium to high for the red version. The blood red color scheme combined with the black background could scare many, and it may even be enough to remind you of the television version's "S from Hell". However, this definitely fits the tone of the films that come after it.
