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Nicknames: "Turning UA", "UA Paperclip", "The Sad/Happy Music" Logo: It starts with a whitish line against a black screen. The line then rotates at an extremely slow pace and reveals itself to be a silvery blue stylized "UA". The logo is in the shape of a "U" with a bigger left side, and a diagonal line protruding from the shorter right side to form the "A." When the symbol finishes turning around, the words "United Artists" appear under it in the same font that was used during the "Transamerica" era. Trivia: The logo was created and designed by Sandy Dvore (who also created the Lorimar 1971 "LP" logo). The "UA" was a wood model sprayed with chrome-like paint and suspended with a black rod covered in a velvet cloth to avoid reflection. The background was simply a black piece of paper. The model was then rotated on a small stage. FX/SFX: The "turning UA". Music/Sounds: A low sonic tone plays in the background, and as the logo turns around, a slow, somewhat somber five-note piano tune plays. When the "UA" is revealed and the words "United Artists" appear, they are accompanied by a short, swelling progression of violins immediately leading to an uplifting, dramatic 5-note orchestral conclusion. This theme was composed by Joe Harnell. Availability: Was prolific on video releases and cable during the 1980s, but it's scarce now. This logo was used to update its catalog and provide a visual branding presence in the process, especially considering that most pre-Transamerica UA films did not have a logo at the beginning. This plasters older logos on the CBS/FOX releases of The Spy Who Loved Me, The Black Stallion, Rocky, Thunderball, You Only Live Twice, Goldfinger, and It's a Mad, Mad, Mad, Mad World, the Playhouse Video release of Apache, and the 1983 MGM/UA Home Video release of The Last Waltz. ·Most 1980s UA releases were released with the MGM/UA lion logo (which still survives on some current prints). However, it can still be found on some '90s MGM/UA Home Video releases such as the early 1990s MGM/UA release of The Secret of NIMH (the logo has been restored on the 2007 DVD release of said film, however), along with the 1991 VHS of West Side Story. Also seen on UK prints of The Plague Dogs (the U.S. prints of this film have it replaced with the Embassy Pictures logo). Strangely appears on an VHS trailer for Teachers (on a 1986 Australian tape of American Flyers). Also, it plasters the 1st UA logo on a CBS/FOX release of Witness for the Prosecution, in which this logo is shown in B&W. ·Also retained on current TV prints of The Thomas Crown Affair and Rocky III preceded by the 2001 MGM lion (the 2001 and 2004 DVDs also preserve it). Makes surprise appearances on Sleep with Me (1994) and Undertow (2004). Can also be seen on 80s prints of older 007 films, mainly on VHS and Laserdisc. The variant appeared on a video from Kyron Home Video in Colombia. (NOTE: In terms of packaging, this logo only appeared on British, European, Latin, African, Australian, Asian, and Japanese 1980's video releases of UA films from Warner Home Video. CBS/Fox video releases simply had the MGM/UA logo on the packaging. This was perhaps due to branding rights that were different overseas, especially since this logo only actually appeared on film on occasion). Scare Factor: Low to medium. This logo's nature and the surprising orchestra at the end may get to some, but it's mainly harmless. Same goes for the rearranged music.
