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Nicknames: Normal variant: "S from Hell","The Spiral S", "The Filmstrip S", "The Creepy Screen Gems Logo", "The Spiral S from Hell", "Burning S", "Scream Gems", "Attack of the Killer S", "The Very First Personification of All That Is Evil", "Congealing Blood", ''How are people scared by this logo?'' Hawk variant: "Shrill S," "Buzzy S", "The Hawk S", "Hawk S" Love on a Rooftop & The Paul Lynde Show variant: "Uber Bright S", "Phantom S" Logo: On a yellow background, two red parallelograms come from the top and bottom of the screen, and the upper one is at a distance while the lower is closer. They fly towards each other, and the higher moves forward while the lower backs away. As they do so, they grow in length and wrap around a space where a red dot appears, forming a stylized "S". Under that, the words "SCREEN GEMS" zoom in. Trivia: The "S" logo was designed and animated by Chermayeff & Geismar, a firm also responsible for the six-feathered NBC Peacock, the 1984 PBS logo, the Viacom "Wigga Wigga" logo, and the Chase Manhattan Bank logo, among other designs. Variants: There's an in-credit logo that's shown on the short-lived series Adventures of the Seaspray with the text "in association with" and "Screen Gems" in the same font as the credits. Another in-credit version was shown on The Pierre Berton Show with the text "SCREEN GEMS Canada Production" in the same font as the credits. Starting in late 1972, the byline "A DIVISION OF COLUMBIA PICTURES INDUSTRIES, INC." zooms up with "SCREEN GEMS". When shown in black & white, the standard scheme appears to be a light gray screen and black "S" and words. When shown in color, the standard scheme appears to be a yellow screen, red "S", and black words. The words may or may not have actually been red at one time as well. On some prints of The Partridge Family, the "S" and the words were both black, attributed by some to film deterioration. However, when the Columbia byline was added, everything was changed to a light gray, and that color change appeared more natural. At the same time, other Screen Gems shows carried the normal color scheme (as did The Partridge Family when it was rerun on Hallmark Channel). Several shows in 1970 didn't have the name in bold. There is also a still variant of this logo with the phrase "DISTRIBUTED BY" in small print above "SCREEN GEMS". Another still variant with and without Columbia bylines respectively was seen on some shows like the first season of Police Story and Ghost Story (also known as Circle of Fear). Another variant has the byline appearing after the company logo/text animation stop. This variant was seen on early episodes of the miniseries QB VII. There is a variant where (possibly due to film deterioration), the screen is white and the "S" is bright. Seen on the pilot episode of Love on a Rooftop. Another variant is similar to the one above, but even brighter, making the "S" invisible and the words "SCREEN GEMS" barely visible. Seen on the Love on a Rooftop episode "The Six Dollar Surprise." Another variant like the ones above, contains the byline, has the "S" being partly invisible and the name and byline barely visible to see. This was spotted in a B&W print of The Paul Lynde Show episode "Togetherness". On a late '80s print of an episode of Occasional Wife, the animation and music of the logo was slightly faster than usual. FX/SFX: The parallelograms wrapping around the dot, and the name "SCREEN GEMS" zooming in. Cheesy Factor: Really rough animation all over. And on The Pierre Berton Show in-credit version, the "S" looks poorly drawn. Music/Sounds: Composed by Eric Siday, the entire score was performed on a Moog modular synthesizer (Siday was one of the first musicians to have one). It consists of 6 French horn-like notes, followed by 2 synth-brass quadruplets with the last note held. In 1970, the Siday theme was shortened so only three notes came before the tones. This shortened variant was sped-up and was used for the first short-lived Columbia Pictures Television logo. Music/Sounds Variants: There is a version of the logo where no music is played. This was seen on the 1971 television movie Brian's Song. The latter version had the end theme of Police Story playing over the logo. At least one show, the 1966 series Hawk (with Burt Reynolds), carried an alternate recording of the Eric Siday music, which had sharper, more "shrill" tones, almost sounding like a loud saxophone. On some first season episodes of I Dream of Jeannie (seen in syndication in the '70s and early '80s), as well as the half hour packaging of Batfink, an alternate trumpet fanfare played over the logo (this may be the fanfare attributed to Van Alexander, but this is not certain). A pretty rare variant has the trumpet fanfare music, but it's very low quality. In other cases, it used the closing theme of the show or TV movie. Some prints have the music more higher pitched. When ABC reran Bewitched on their daytime schedule in 1968, this logo
