You only have 1 life because it's a demo. Story: scratch cat was just walking with his umbrella (because it's storming) But the wind blew it away! And that umbrella was $1,000,000! It had a water proof computer, phone, wii u, wii, xbox, ds, and more awesome stuff! So now scratch cat is looking for his umbrella. (in the demo, you won't find his umbrella)
I'm sorry it's so short