BenjixScarlett's cruelty involved exploiting Sprunki for "entertainment" and profit. They forced Sprunki to perform, primarily by making them sing. These performances were posted online, creating music that was sold for money. Sprunki were subjected to this forced labor for the benefit of BenjixScarlett’s content farm. This exploitation put Sprunki in distress, causing physical and emotional harm due to the horrendous conditions they were placed in.
Before you say that he's good, think about his cruelty towards sprunki.