(press space - this is a slideshow) Last year, STV rebranded its network-wide identity to bring its viewers even closer to them. But we realized it's 2024, and two square boxes for a logo are no longer necessary. We decided to make another rebrand for this, but this time, it's serious. The new logo is an evolution from last year's logo, merging the two boxes into one, unified community. The viewers AND the people of STV as a whole. The result is an even cleaner design, and sleek, if you ask me. Continuing the trend started by TRN earlier this year (at least under @AmirArt's ownership), the boxed logos are only used for corporate and extensive uses when referring to the channels. On-screen, the logo is usually seen free with its primary color, representing STV's freedom to create and its boundless offerings. For the first time, a font other than Noto Sans, Montserrat, was used. I'm lazy at rearranging letters, so Noto Sans is still STV's main font. In this project, only the trailer endboards for STV 1, 2, 3, 4, and News (the News channel will be renamed from News 24) and News at 10 were shown. Please give me ident proposals for each channel (including STV+ and STV++). The rebrand will premiere on the 1st of May 2024, with STVX rebranding TODAY.
"Polygon Creative" for the identity, the first for an external design agency.
